Methodology Glossary Contact Us
Home App Usage Communication Multimedia Games Web Usage Social Networking BFSI & Online Trading Search

Updated in Sept.'11




Contrary to the belief that younger generation spends a lot of time playing games on mobile, only 6 mins/day is spent by them on mobile gaming. Effect of World Cup 2011 was felt on mobile gaming with Ultimate Cricket 11 World Cup being the most played game in April’11.

Updated in July'11




Other popular arcade games being Rollercoaster 99 track, Bounce Touch, Angry Birds app & Brick Breaker

Updated in May'11




Other Android games which are most played being Teeter, Angry Birds Seasons app & NinJump app. In terms of share of usage, Angry Birds Seasons app & Chess are the popular ones.

Updated in April.'11




Reach of Sports games has increased by 10% during first week of IPL season 4 vs. previous IPL season. As the tournament progresses, we expect a further increase in cricket games usage.

Updated in March.'11





Updated in March.'11




Sports games have significantly higher reach among males , respondents in the age group 15-17 years & Symbianusers.

Updated in Sept.'10



Snake, Brick Breaker & Bubble Breaker have highest penetration in Symbian, Blackberry & Windows Mobile handsets respectively.
 

Updated in June'10



Native Games have high reach across OS. Snakes & Card Deck are played by most Symbian handset users while Bubble Breaker & Solitaire are the most played games in Windows Mobile handsets.

Updated in April'10



Category wise, Action games are played by maximum gamers; maximum time is spent playing Card games while Puzzle games are most frequently played. There seems to be a positive correlation between reach , share of time spent & sessions - Genres like Racing, Sports & Arcade have high reach, duration & sessions; whereas Board, Adventure, Adult, Strategy , Shooting are low (below average) on all three attributes.
 

Updated in Feb'10

Gaming is growing by leaps & bounds on the mobile space especially among the younger generation due to its interactivity & stickiness.