| Terms |
Definition |
| Active Time |
Time spent on mobile phone doing deliberate activities. Example calling, playing games, listening to music etc. |
| Communication |
All activities related to voice calls, messaging ,being connected through Bluetooth or WLAN etc. |
| Entertainment |
All activities related to playing games or using multimedia features. |
| Browsing |
Internet activities for surfing or downloading. |
| Phone Management |
All activities related to phone navigation or phone security features |
| Productivity |
All other activities such as using office packages (like word, spreadsheet, slide presentations etc.) phone features or utility features. |
| Communication Features
|
| Call |
Time spent on mobile phone on voice calls. Example Incoming call, outgoing call, video call etc. |
| Failed Calls |
Outgoing call with time duration of 0 seconds. Example because of connection error or when giving a missed call. |
| Chat |
Time spent on mobile phone on chatting. Example messengers. |
| Connectivity |
Time spent on mobile phone on being connected through Bluetooth, USB, WLAN etc. |
| Emails |
Time spent on mobile phone on accessing e-mails. Example Outlook. (Mail accounts accessed via browser classified under surfing). |
| Messaging |
Time spent on mobile phone on accessing messages. Example SMS, MMS etc. |
| Voice Mail |
Time spent on mobile phone on voice mail activities. |
| Other Communication |
Time spent on mobile phone on other types of communication. Example applications which combine multiple communication platforms. |
| Entertainment Features |
| Games |
Time spent on mobile phone playing different types of games. Example
puzzle, arcade, action, racing etc. |
| Multimedia |
Time spent on mobile phone on entertainment activities. Example media player, camera
usage, radio etc. |
| Entertainment |
All activities related to playing games or using multimedia features. |
| Browsing Features |
| Download |
Time spent on downloading files. Example games, profiles, software, applications etc. |
| Surfing |
Time spent surfing web pages. Example accessing web mails, social networking,
searching information etc. |
| Phone Management Definition |
| Phone Navigation |
Time spent on mobile phone on phone management activities. Example Application
manager, phone book, task manager, Explorer etc. |
| Security |
Time spent on mobile phone on security activities. Example access code for mobile, anti-
virus application etc. |
| Productivity |
| Office Packages |
Time spent on mobile phone on business activities. Example spreadsheets, documents,
presentation, word etc. |
| Phone Features |
Features to enhance phone usage experience like call editor, push to talk, settings etc. |
| Utility Features |
Extra features which can be done on other devices such as compass, alarm, torch, time
management etc. |
| Usage Criteria |
| Heavy Users |
Respondents with average active time more than 15% of 24 hour day i.e. more than 216 mins. |
| Medium Users |
Respondents with average active time between 5-15% of 24 hour day i.e. between 72 & 216 mins. |
| Low Users |
Respondents with average active time less than 5% of 24 hour day i.e. less than 72 mins. |
| Websites |
| Reach (%) |
Percent of total universe accounted for by total site visitors during the report month. |
| Share of Page Views (%) |
Percent of total page views accounted for by the specific site page views during the report month. |
| Applications |
| Reach (%) |
Percent of total universe accounted for by total application users during the report month. |
| Share of Time Spent (%) |
Percent of total usage minutes accounted for by the specific app usage minutes during the report month. |
| Avg Usage Minutes Per User Per Day |
Average minutes per day spent on the application by respondents using that application during the report month |
