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In today’s fast paced life, it is difficult to find exclusive time for entertainment. The new generation technology understands this well & provides mobile users with several multimedia options like media player, radio, camera right on their palms! |
Updated in Aug'11 |
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Updated in June'11 |
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| Native Music Player commands highest reach. Other Media player apps with high penetration are Real Player, Video Centre, SmartMovie & Media Player. |
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Updated in Sept.'10 |
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| Late afternoon is the prime time for using TV apps & Camera Apps. Content Sharing/Video apps are mostly used at night. |
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Updated in Aug'10 |
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| Over the 6-month period, reach of entertainment & fun sites has increased by 48% & that of video sites has increased by 61%. While throughout the 6-month period, the penetration of video sites is on a upward trend; that of entertainment & fun sites shows a decline in June’10 versus May’10.Cellufun is the top Entertainment site while Youtube is the top Video site by reach.
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Updated in June'10 |
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| Radio usage is high during afternoon & night. Reach of radio apps is comparatively higher among 18-30 year olds. |
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Updated in Feb'10 |
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