In today’s fast paced life, it is difficult to find exclusive time for entertainment. The new generation technology understands this well & provides mobile users with several multimedia options like media player, radio, camera right on their palms!
Updated in Aug'11
Updated in June'11
Native Music Player commands highest reach. Other Media player apps with high penetration are Real Player, Video Centre, SmartMovie & Media Player.
Updated in Sept.'10
Late afternoon is the prime time for using TV apps & Camera Apps. Content Sharing/Video apps are mostly used at night.
Updated in Aug'10
Over the 6-month period, reach of entertainment & fun sites has increased by 48% & that of video sites has increased by 61%. While throughout the 6-month period, the penetration of video sites is on a upward trend; that of entertainment & fun sites shows a decline in June’10 versus May’10.Cellufun is the top Entertainment site while Youtube is the top Video site by reach.
Updated in June'10
Radio usage is high during afternoon & night. Reach of radio apps is comparatively higher among 18-30 year olds.