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Social Networking is one of the most promising categories especially when it is about accessing it via a device as personal as mobile.

Updated in Sept.'11




No difference in reach & time spent on social networking on 3G vs. 2G enabled handsets. In fact, share of page views for social networking websites was significantly higher on 2G handsets.

Updated in July'11




Updated in May'11




Other popular Social Networking apps used on Android phones are Twitter, Orbit Social Phonebook, Orkut & Socialite Beta

Updated in Oct.'10




All the top 4 Social Networking app lifecycles show similar behaviour – post installation, retention rate (usage%) was in the range of 11%-23% in the 1st month but it declined in the 2nd month. RockeTalk has the highest usage % in both July’10 & Aug’10 .

Updated in Aug'10




Over the 6-month period, penetration of Social Networking Apps has increased by 16%. RockeTalk is the most used app followed by Orkut app.

Updated in May'10




Facebook has almost twice the reach vs. Orkut among Qwerty handset users. Infact more of Qwerty handset users surf social networking sites versus Non-Qwerty users perhaps due to enhanced browsing experience.

Updated in Feb'10