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Social Networking is one of the most promising categories especially when it is about accessing it via a device as personal as mobile. |
Updated in Sept.'11 |
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No difference in reach & time spent on social networking on 3G vs. 2G enabled handsets. In fact, share of page views for social networking websites was significantly higher on 2G handsets. |
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Updated in July'11 |
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Updated in May'11 |
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Other popular Social Networking apps used on Android phones are Twitter, Orbit Social Phonebook, Orkut & Socialite Beta |
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Updated in Oct.'10 |
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All the top 4 Social Networking app lifecycles show similar behaviour – post installation, retention rate (usage%) was in the range of 11%-23% in the 1st month but it declined in the 2nd month. RockeTalk has the highest usage % in both July’10 & Aug’10
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Updated in Aug'10 |
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Over the 6-month period, penetration of Social Networking Apps has increased by 16%. RockeTalk is the most used app followed by Orkut app.
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Updated in May'10 |
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Facebook has almost twice the reach vs. Orkut among Qwerty handset users. Infact more of Qwerty handset users surf social networking sites versus Non-Qwerty users perhaps due to enhanced browsing experience. |
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Updated in Feb'10 |
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